Fashion photography -First of all, fashion photography is a genre of photography. It’s not what photography is all about. It’s just a sub-type of photography. From the name itself, one can deduce that fashion photography has something to do with clothes, accessories, shoes and other fashion items. Because of its image of being “glamorous,” “stylish,” “fun” and even “lucrative,” fashion photography has become an industry entirely on its own. Photographers involved in fashion photography are, of course, called fashion photographers. A lot of fashion photographers have already started and developed careers entirely involving fashion photography. Several talented ones have already succeeded in this photography genre. Take note, however, that not all photographers can be fashion photographers. And this is for the simple reason that not all photographers have enough skill, connections, “eye” and – while this may sound rather odd for many – patience to last as a fashion photographer.This genre can be divided into 3 main styles; editorial, catalog and high fashion.

1. Editorial fashion photography
Most fashion magazines feature this style of photography. Here, styling takes an obvious forefront. In most cases, there is a story running through the shoot; the models are often photographed through the course of the day, morning wardrobe, mid-day wardrobe and finally the evening attire. These shoots depict a theme and the models need to enact the role they are given and emote to convey their story. The whole image is shot so as to create a powerful statement.

2. High Fashion
Big fashion brands and labels often advertise their products using this style of photography. The photographs generally feature supermodels, famous actors and actresses. The clothes and accessories featured are often styled in a way that is a complete departure from reality. The poses can be exaggerated and over-the-top. All elements of the model; the wardrobe, styling, hair/makeup, lighting and location work together to create a flawless image.

3. Catalog Photography
This style is used by companies that print to market their products to their consumers. This is basically an information image where the model is made to pose against a certain background and you see the clothes very clearly. Here, styling is hassle-free, background is normally white or gray and the photograph is in such a way that the details of the clothes are visible. Most of these photographs are shot in studios or another ideal location.